Driving Success with AI in Smartphones

Apple recently launched iPhone 16 and with it the launch of apple intelligence was brought in front of the world. Though a laggard in the space of mobile based artificial intelligence, it is expected that the success metric for AI will be much higher in iPhones as compared to other smartphones that have artificial intelligence already incorporated into their devices. Samsung and Google have already crossed the pathway of incorporating artificial intelligence into their smartphones and they have not been able to capitalize on the early mover advantage they had in this field.

In the world of business amalgamated wit technology, an early mover advantage holds significant value if the technology and marketing is done correctly to bring in new users and establish long term loyalty to the devices. Apple Intelligence has still not hit the market, but it is touted to overpower Galaxy AI and Google AI. What could be the reason behind such a fascinating turn of events despite Apple being a clear laggard in the world of AI.

1. The Trust in iPhone: The trust that has been built among the public for iPhones is unmatched and this causes a lot of people to blindly trust any new features that comes up on iPhone vs any new technology coming on Samsungs or Googles. This is a very similar correlation to the trust built in ChatGPT vs Gemini.